This Privacy Policy applies to data processing by:

Magou Trading Ltd
Registered Address: Hong Kong
Email: hello@savethewildfoundation.org

Magou Ltd (“we,” “us,” or “our”) is responsible for the collection and processing of personal data in connection with the operation of this website and our online shop. If you have any questions regarding data protection or wish to exercise your rights related to your personal data, please contact us at hello@savethewildfoundation.org.

General Information
We take the protection of your personal data very seriously. We treat your data confidentially and in accordance with the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG), as well as this Privacy Policy. When you use this website, various personal data may be collected. Personal data means any information relating to an identified or identifiable natural person. This Privacy Policy explains which data we collect, how we use it, and for what purposes. Please note that data transmission via the internet (e.g. communication by email) may have security vulnerabilities. Complete protection of your data from access by third parties is not possible.

Data Collection on our Website
When Visiting Our Website: When you visit our website, your browser automatically transmits certain information to our server, which is temporarily stored in a log file. This includes:

  • IP address of the requesting device
  • Date and time of access
  • Name and URL of the accessed file
  • Website from which the request originated (referrer URL)
  • Browser type and version, operating system used
  • Name of your internet service provider

Purpose of processing:

  • Ensuring stable and secure website connection
  • Ensuring comfortable use of our website
  • Evaluation of system stability and security
  • Administrative purposes

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in ensuring website functionality and security). We do not use this data to personally identify you.

Storage Duration
Unless otherwise stated, personal data will be stored only as long as necessary to fulfill the purpose for which it was collected or as required by law (e.g. tax or commercial record-keeping obligations).

Right to Data Portability
You have the right to receive personal data that we process automatically based on your consent or in fulfillment of a contract in a structured, commonly used, and machine-readable format, or to have it transferred to another controller, where technically feasible.

SSL/TLS Encryption
For security reasons and to protect the transmission of confidential content (such as orders or inquiries), this website uses SSL/TLS encryption. You can recognize an encrypted connection by “https://” and the lock symbol in your browser’s address bar. When SSL/TLS encryption is active, data you transmit to us cannot be read by third parties.

Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data if:

  • You contest the accuracy of your data (for the period of verification);
  • Processing is unlawful but you oppose deletion;
  • We no longer need your data, but you need it to exercise or defend legal claims;
  • You have objected under Art. 21(1) GDPR pending verification of whose interests prevail.

When processing is restricted, your data may only be processed (apart from storage) with your consent, for legal claims, or for reasons of substantial public interest.

Cookies
We use cookies and similar technologies on our website. Cookies are small text files stored on your device. They help make our website functional, user-friendly, and efficient.

Types of Cookies

  • Essential cookies: Required for basic site functions such as cart, checkout, or login.
  • Functional cookies: Help remember your settings and preferences.
  • Analytics cookies: Used to analyze website usage and improve our services.

Legal Basis: The use of cookies is based on Art. 6(1)(f) GDPR (legitimate interest) or, where required, on your consent under Art. 6(1)(a) GDPR.

Browser Settings
You can configure your browser to notify you before a cookie is stored or to block cookies entirely. However, disabling cookies may limit the functionality of our website.

Communication via Email, Phone or Fax
If you contact us by email, telephone, or fax, the data you provide (e.g., name, contact details, content of your message) will be processed to handle your inquiry.

Legal basis:

  • Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures) or
  • Art. 6(1)(f) GDPR (legitimate interest in effective communication).

We do not share this data without your consent. Your data will be deleted once your inquiry is completed unless legal retention duties apply.

Hosting and Shopify Platform
Our webshop is hosted on Shopify, a service provided by: Shopify International Ltd. Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Shopify provides the e-commerce platform that enables us to sell our products and services. Personal data collected via our webshop (e.g., name, email, billing/shipping address, payment data, IP address, and browser information) is stored on Shopify’s secure servers. International Data Transfers:
Shopify may transfer data to its parent company, Shopify Inc., 151 O’Connor Street, Ottawa, Ontario, K2P 2L8, Canada, and to Shopify Data Processing (USA) Inc., located in the United States. Such transfers are based on EU Standard Contractual Clauses (SCCs) and recognized adequacy decisions under Art. 45 and 46 GDPR, ensuring appropriate data protection standards. For more information about Shopify’s data protection practices, please visit: https://www.shopify.com/legal/privacy. Legal basis: Art. 6(1)(b) GDPR (performance of contract) and Art. 6(1)(f) GDPR (legitimate interest in secure and efficient website operation).

Analytics and Tracking
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to analyze how users interact with our site. The data generated includes:

  • Browser type and version
  • Operating system
  • Referrer URL
  • Host name (IP address, anonymized)
  • Time of server request

Your IP address is anonymized before storage (“IP masking”) and cannot be linked to you personally. Legal basis: Art. 6(1)(f) GDPR (legitimate interest in optimizing our website). You can prevent Google Analytics from collecting your data by installing this browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en More information about Google Analytics data protection: https://support.google.com/analytics/answer/6004245?hl=en

Your Rights Under the GDPR
You have the following rights regarding your personal data:

  • Right of access (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to data portability (Art. 20 GDPR)
  • Right to object to processing (Art. 21 GDPR)
  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

If you wish to exercise any of these rights, please contact us at: hello@savethewildfoundation.org

Data Security
We use SSL/TLS encryption and appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Our security measures are continuously updated in line with technological advancements.

Updates to this Privacy Policy
This Privacy Policy is effective as of October 2025. We reserve the right to update it to reflect changes in legal requirements or our business operations. The latest version is always available at: www.savethewild.shop